Data Quality Management: Why Trusted Analytics Requires Governance, Ownership, and Ongoing Care

Data quality is not a state you achieve and maintain by deploying the right tools. It is something that degrades continuously, silently, and at a rate that most organizations do not measure until the consequences surface in a failed AI initiative, a regulatory finding, or a board presentation where no one agrees on the numbers. Our perspective examines what data degradation is, why it happens, how to recognize it before it compounds, and what genuine data quality management requires from the organizations that depend on trusted data to operate.









